THE PIÑATA EFFECT
Do you know about the Piñata Effect?
One person is chosen to hit a piñata blindfolded. One person is chosen to hit a piñata blindfolded. This symbolizes today's companies trying to find benefits in the market without a clear understanding of it. This is what we call "Business Blindness".
Common companies' typical and perhaps only strategy is to "try" different methods to find the one that allows them to achieve their goals. The result? If, “hopefully”, you manage to “knock down the piñata”, what will happen is that the voracious competition will take advantage of the benefits of the “blindly found strategy” and your “blind” efforts will minimize or erase the expected benefits.
When ego, lack of competition, and the lack of knowledge of customer and supply chain needs, drive what we do, we have blind spots. If we know what we understand and what we don't understand too, we gain an extreme advantage over others.
Then our solutions become emotions and positive feelings in the minds of the clients who obtain the benefits, letting us get positive references from them making our own customers part of our promotion team.
To get differential advantages in the market, our proposed solutions are based on the results obtained from the continuous analysis of the client and the supply chain using the innovative marketing and manufacturing model Integration Coefficient IC.
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