FASTER HORSES?
A need is something necessary to be able to live and function. A want is a concept that may improve your quality of life while needs include everything else.
However, these terms are more fluid than they appear at first glance. Let's go to the case of environmental sustainability. Do you need it or do you want it? Hard, right? Sustainability is necessary to live and function, so it is a need. But it also improves the quality of your life, so we want it.
Henry Ford said: "If we had asked people what they wanted, they would have said: Faster Horses".
Then the topic of defining needs and wants turns into a never-ending tirade. People wanted and needed to move faster from one place to another. So a faster horse satisfied their needs and desires because the idea of a motor vehicle did not exist in their minds. But vehicles emit CO2 causing current pollution. People still need to move faster, but it seems not to be on their minds that they need, even more, to prevent the global meltdown caused by a world unable to sustain itself environmentally.
That makes a significant difference when promoting Renewable Solar Energy to consumers. Since ancient times, business culture has taught us that the client is always right. Although that is true, what is needed now is to change the current commercial attitude of imposing products, avoiding sales based on clients needing us because they are not experts which is a wrong paradigm.
Although the clients know what they want, not necessarily what they need, what must be sought is how to please the clients and make them feel like an important factor in a process that goes beyond their needs or desires to a personal level.
In our organization, we do it through our Marketing and Manufacturing process Integration Coefficient IC, which has been powerful in ensuring that solutions to problems that affect sustainable development are not limited solely to policies, strategies, products, and standards established in companies but integrating customers and their direct suppliers by achieving feelings of high satisfaction with the use of our innovative solutions and then inherently promoting Sustainability.
Don't you agree? We welcome your feedback.
Don't hesitate to get in touch with us for more information.
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