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IS THE SOLAR BUSINESS AT RISK OF BECOMING A DEAD HORSE?

Writer's picture: Jaime Ventura Energy ConsultantJaime Ventura Energy Consultant

Updated: Feb 6

INTEGRATION COEFFICIENT IC MODEL OFFERS A NEW PATH FOR SOLAR BUSINESS.


Horses lie on a desert ground amid solar panels but some of them look like dead. Text asks IS THE SOLAR BUSINESS AT RISK OF BECOMING A DEAD HORSE?suggesting a new path with the Integration Coefficient IC model.

Is the Solar Business at Risk of Becoming a Dead Horse? The solar industry is at a pivotal moment. While the solar business promises a sustainable future, persistent problems in the supply chain and outdated business models risk turning it into a "Dead Horse."


Are we unknowingly riding an unsustainable system, or can we pivot toward innovation and collaboration to secure the future of solar energy?


The solar business has long been associated with the system's components rather than delivering holistic, long-term solutions and promoting sustainability. This focus creates inefficiencies that undermine sustainability and user satisfaction. Here are the main reasons:


Fragmented Supply Chains: Costly delays and vulnerabilities from over-reliance on global suppliers.

Misaligned Solutions: Products that fail to address real user needs.

Short-Term Focus: Prioritizing sales over sustainability and customer satisfaction.


This outdated model risks turning the solar business into a Dead Horse, an endeavor that is no longer viable but continues due to inertia. These challenges undermine the industry’s sustainability goals and long-term success.


Avoiding the Concorde fallacy: Just as we talk about the “Dead Horse Theory,” the famous “Concorde fallacy” also applies, as we have described before in other posts, although from a different point of view. This involves continuing to invest in an inefficient model because they have incurred large previous expenses. Solar energy companies should focus on future, user-focused solutions instead of patching obsolete systems.


Are we creating value or justifying past mistakes?


The Integration Coefficient IC Model: Inspired by disruptors like Uber, the IC model offers a new path for solar businesses:


Integrated Supply Chains: Locate the best target market segment (installers) and streamline the acquisition of the right solutions to reduce costs and delays.

Customer-Centric Solutions: Provide complete energy services, from installation to maintenance.

Collaboration Economies: Partner with government entities, tech innovators, and local players close to the end consumers in the supply chain to build unified networks.

Sustainability and ROI: Maximize efficiency across all processes for better outcomes.


The Integration Coefficient IC model transforms the solar world from a components business to a holistic and sustainable energy business.


The Time to Act is Now:



We want you to follow up on the revolution. Join our growing community of innovators embracing the IC model. Sign up now!


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