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Writer's pictureJaime Ventura Energy Consultant

IS THE SOLAR BUSINESS AT RISK OF BECOMING A DEAD HORSE?

Updated: 16 hours ago

INTEGRATION COEFFICIENT IC MODEL OFFERS A NEW PATH FOR SOLAR BUSINESS.


Is the Solar Business at Risk of Becoming a Dead Horse?

Is the Solar Business at Risk of Becoming a Dead Horse? The solar industry is at a pivotal moment. While the solar business promises a sustainable future, persistent problems in the supply chain and outdated business models risk turning it into a "Dead Horse."


Are we unknowingly riding an unsustainable system, or can we pivot toward innovation and collaboration to secure the future of solar energy?


The solar business has long been associated with the system's components rather than delivering holistic, long-term solutions and promoting sustainability. This focus creates inefficiencies that undermine sustainability and user satisfaction. Here are the main reasons:


Fragmented Supply Chains: Costly delays and vulnerabilities from over-reliance on global suppliers.

Misaligned Solutions: Products that fail to address real user needs.

Short-Term Focus: Prioritizing sales over sustainability and customer satisfaction.


This outdated model risks turning the solar business into a Dead Horse, an endeavor that is no longer viable but continues due to inertia. These challenges undermine the industry’s sustainability goals and long-term success.


Avoiding the Concorde Fallacy: The Concorde Fallacy involves continuing to invest in an inefficient model because of prior expenses. Solar businesses must focus on future-oriented, user-centric solutions instead of patching outdated systems. Are we creating value, or are we justifying past mistakes?


The Integration Coefficient IC Model: Inspired by disruptors like Uber, the IC model offers a new path for solar businesses:


Integrated Supply Chains: Localize and streamline to reduce costs and delays.

Solar on Demand: Local Installers can take advantage of dealing with great International suppliers with great savings for end users.

Customer-Centric Solutions: Provide complete energy services, from installation to maintenance.

Collaboration Economies: Partner with governments, tech innovators, and local players close to the end consumers in the supply chain to build unified networks.

Sustainability and ROI: Maximize efficiency across all processes for better outcomes.


The Integration Coefficient IC model transforms solar from a component business into a holistic, sustainable energy provider.


The Time to Act is Now:

Avoid the Concorde Fallacy by investing in solutions that align with the future, not the past.

Embrace the Integration Coefficient IC model to build a collaborative, user-focused, sustainable solar ecosystem.


Let’s make solar energy synonymous with long-term satisfaction and real sustainability, not just another component-based business. The future of solar isn’t just about selling panels or components in general. It’s about delivering integrated energy solutions through the right channels that transform lives and communities while helping sustainability goals.



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