MARKETING AND SUPPLY CHAIN ANALYSIS

INTEGRATION COEFFICIENT IC IS THE MAIN TOOL TO GUARANTEE SUCCESS WHEN USING OUR SOLUTIONS

Today’s message is based on three famous quotes from Bill Gates:

The first one is: “A bad strategy will fail no matter how good your information is, and lame execution will stymie a good strategy. If you do enough things poorly, you will go out of business. The takeaway: How you gather, manage, and utilize information will determine whether you succeed or fail at business”.

The second: "Your most unhappy customers are your greatest source of learning. The takeaway: Even if you think your product is flawless, it’s the general public that will ultimately use it – so, if buyers feel that something could do with improving, then listen”.

The conclusion is simple. If the solutions or products that companies are proposing are not designed from the results of a deep marketing and supply chain analysis, failing will be the best horizon to expect.

The Integration Coefficient IC process is the main tool we use to guarantee success when using our proposed solutions. It takes into account all the variables shown in the post to provide our innovative solutions in solar, LED lighting, power quality, batteries, and Telecom electrical backup.

Then our strategy to provide maximum satisfaction to customers rests on the following items:

• Differentiation through corporate reputation by using conceptual engineering to adapt our solutions to the specific needs of the market and turning them into satisfaction feelings.

• Better prices by the integration of our best International Suppliers with the local market, by focusing on the market segments closest to the end user that currently do not have enough power to access international providers then adopting the last tendencies of collaborative economy.

• Innovation on the proposed solutions allows the transformation of the current relationship between suppliers and customers, in a synergy with a win-win orientation, thus creating a more expeditious path towards environmental sustainability.

Then, we can add the third quote:

“People always fear change. People feared electricity when it was invented, didn’t they? The takeaway: Ignorance and uncertainty over something new will always be present. However, regardless of what the masses may think, exploring the unknown always stokes innovation. Don’t fear of trying to do something unconventional”.

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