A PRACTICAL SUSTAINABILITY CONCEPT
The origin of the concept of sustainability dates back to the first global strategy for sustainable development (World Conservation Strategy) and the report "Our Common Future" of the World Commission on Environment and Development (CMMAD). It was defined as "development that meets the needs of the present generation without compromising the ability of future generations to do the same with their own needs."
The dalliances with sustainability development the world has had, have been rather platonic, a captivating idea whose practice it has been indifferent to. Proclaiming sustainability in the abstract is an easy virtue: Invocation to bequeath to our descendants an undiminished world expresses a resonant moral imperative about survival and the instincts of empathy, deeply embedded in the human mind. Yet when such good intentions land in the contentious sphere of public policy, the clamor of short-term self-interest often silences calls for foresight and responsible action. Sustainability is suspended between saying and doing wherever serious crises arise.
That is why our organization is committed to a concept of sustainability that we consider much more practical. And for us and as our New Year 2023 Sustainability message, sustainability consists of all our activities being focused on the Integration Coefficient IC. If all our commercial, marketing, and manufacturing practices are oriented towards customer satisfaction and the improvement of the supply chain, and this is done tirelessly over time, since the Awakening of Awareness (which is also part of the integration process), until a future time, defined simply as Long Term Compromise, we firmly believe that in this way we will avoid falling into that platonic sustainability concept that we have mentioned.
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