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THE DANGEROUS SYNDROME OF DO SOMETHING

Writer's picture: Jaime Ventura Energy ConsultantJaime Ventura Energy Consultant

Updated: Feb 12

A soccer player in blue readies to kick a penalty at a goalie who is moving before the kick. The crowd cheers behind. Text: The Dangerous Syndrome of "Do Something". Bright, intense scene.

Soccer statistics say it all. In a third of the penalties, the player kicks the ball to the left of the goal. In another third, he kicks it to the right. And in another third, to the center. Therefore, if the goalkeeper stays in the center, it is much more likely that he will avoid a goal.


Paradoxically, when analyzing penalty shootout data in different major leagues worldwide, it was discovered that only 6.3% of goalkeepers remain in the center. Why? The public would not forgive inaction. It looks better if you do something, even if it costs a goal. Inaction has no press.


This kind of statistic has originated a famous phrase: The Dangerous Syndrome of Do Something.


The same is true in the business world. Acting is not the same as solving a problem. Often, we waste time and money doing things that we don't know how to evaluate and stop in time. We mistakenly believe we only have two options: to act or not to act. Worse still, when the market becomes more difficult (the scorer is about to break the net), more errors are produced inside the goal area (fouls) that generate more penalties, and because we still think it is better to keep moving, the probability of solving the problem decreases even more.


However, there is a third option. Assess the situation thoroughly. Gather more information. After that, act only when you are sure the action will improve or solve the problem.

Following those steps, our organization has taken time to carefully create solutions completely adjusted to the needs of the market and the clients.


With our Marketing and Manufacturing business model Integration Coefficient IC, we have achieved solutions that are based on data collected from the questions we ask customers:


What do they Think? Feel? See? Say? Do? Hear? Suffer? Expect?.


All this before developing the solutions involving the factories in the process and creating an Integrated Supply Chain that brings customers closer to the factories with very significant acquisition cost savings, unified guarantee, use of TOP technologies from manufacturing units of great international prestige, plus the opportunity for customers to express their satisfaction through our mix of digital ecosystem communications and thus creating an expedited and natural path towards a more sustainable world.


Let’s stop any "penalty" caused by the constant mistakes of the supply chain by subscribing to our website.

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