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THE DELAY OF OBVIOUS IDEAS

Writer's picture: Jaime Ventura Energy ConsultantJaime Ventura Energy Consultant

Updated: 2 days ago

A queen in regal attire sits on a modern toilet with floating toilet papers around that did not exist at that time yet. Gold dress, crown. Text: "THE DELAY OF OBVIOUS IDEAS."

We cannot speak of the modern toilet until 1597, when John Harington, inventor of the toilet, wrote an article describing the operation of a valve water closet. With this new ingenuity of his invention, he wanted to present it to Queen Elizabeth I of England, who according to her biographers had a very delicate sense of smell.


However, it is not until 1857 that Joseph Gayetty invents modern toilet paper. Initially, it was marketed in a package format instead of a roll and it was usual that, to help some intestinal complications, the paper was impregnated with Aloe Vera. It was in 1879 when the British businessman Walter Alcock (1871-1947), in London, introduced an important novelty: instead of selling toilet paper in individual sheets, he invented the roll of sheets to tear off, separating each portion by perforated dots. That is almost three centuries after the first modern toilet.


This history lets us ask how the human brain can understand incredibly complex and intricate concepts but frequently (and perhaps too much), it is still incapable of recognizing the obvious, the simple causing The Delay of Obvious Ideas.


And when we talk about solar panels for domestic uses, silicon cells, similar to the current ones, were developed in 1954 at Bells Laboratories. However, it was in 1970 that they began to be used on roofs. The initial costs are unmentionable today (thousands or hundreds of dollars per watt), but solar technology has improved its efficiency ostensibly over time and its massification has allowed today's prices.


But why is it still so difficult to justify the investment in solar systems? Our manufacturing and marketing model: Integration Coefficient IC, allowed, until almost the end of 2015 (60 years later), the commercialization of Do It Yourself oriented solar On Grid kits that can be purchased by homeowners with substantial savings compared to the current supply chain, with a unified guarantee, top-of-the-line international equipment and great satisfaction.


The kit concept, seen today, looks very simple and obvious but resilience is still an issue in the current market. Help us get over it. Curious to Learn More? Our experts are here to discuss how the Integration Coefficient IC model can empower your business or institution.


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