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THE POWER OF THE CORRECT QUESTIONS

Writer: Jaime Ventura Energy ConsultantJaime Ventura Energy Consultant

Updated: Feb 20

BRIGHT AND SUSTAINABLE SOLUTIONS FOR SOLAR MARKET


Luggage scattered in an airport with a large red question mark in the center. Text: "The Power of the Correct Questions" and "Bright & Sustainable Solutions for Solar Market". Vibrant colors.

In business, asking the right questions is the difference between success and stagnation. Some important referents in different fields have commented in this regard:


  • Rob Liano: "The quality of an answer is directly proportional to the quality of the question."

  • W. Edwards Deming: “If you do not know how to ask the right question, you discover nothing.”

  • Thomas J. Watson (IBM CEO for 40 years): “The ability to ask the right question is more than half the battle of finding the (right) answer.”

  • Oprah Winfrey: “Ask the right questions, and the answers will always reveal themselves.”


A good story: An airport, faced with long wait times at baggage claim, invested in traditional solutions to speed up the carousels. They concluded that the costs were prohibitive versus the possibility that users felt an improvement as many claims persisted.


However, they found that slowing down passengers before reaching baggage claim provided a more cost-effective and successful solution. This brilliant idea improved the customer experience and generated more revenue by encouraging flow through shops, cafeterias, and restaurants, greatly increasing user satisfaction and the airport's profitability. This is the power of the correct questions.


Let’s compare the former story with the market analysis in the solar industry to show how powerful questions lead to brilliant and sustainable solutions and customer satisfaction.


In the solar market, the key question was: Why are homeowners still dealing with expensive self-consumption solar installations even though solar power is free? The traditional "commodity" approach to the supply chain offered no clear competitive advantage. The innovative solution was the integration of internationally recognized suppliers into a single project focused on the end customer and environmental sustainability.


The Integration Coefficient IC methodology significantly reduced the acquisition costs of end customers through digital ecosystems and collaboration between local installers (as a sharing economy tendency), who accessed volume prices from international providers. In addition, the unified guarantee provided trust and closeness between suppliers and end customers, strengthening the win-win relationship.


The ability to ask powerful questions and embrace the Integration Coefficient IC as an innovative approach has led to brilliant and sustainable solutions in different sectors related to the solutions we promote. The key lesson is that customer satisfaction and environmental sustainability should be central goals in business decision-making.


Promoting personalized, efficient, and eco-friendly solutions lets us transform challenges into opportunities and move toward a more sustainable and prosperous future.


Your trust in subscribing lights up our path. We are ready to integrate solutions that maximize your results. Thank you in advance for choosing us!

 
 
 

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