BUYING EMOTIONS, LINKS, SHARING AND ALLIES
As in the famous song by Carole King: You Have Got a Friend, we are willing to emulate its lyrics by studying the determinants that stimulate consumer buying behavior in the marketplace, as we know that above all else, customers are looking for a friend to trust.
Certainly, the competition usually seeks, with its marketing models, that almost all buyers justify their purchase based on the advantages or usefulness of the product, as well as its price and convenience, among other "tangible" reasons.
But in reality what customers want or may need is to buy an emotion, a link, something to share with others; not facts and reasons. What is more, clients buy friends and allies and with our work through our marketing and manufacturing process based on the Integration Coefficient IC, what is achieved is to become a reference for them making them feel privileged to belong to the, even now, exclusive club of those who support sustainability.
"Winter, spring, summer or fall
All you have to do is call
And we'll be there
You have got a friend"
Please search for the Contact Us link on our website for more information.
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