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The world is currently facing serious environmental challenges . The unsustainable use of natural resources impacts the environment affecting basic ecosystem services such as food supply, water, and nutrient cycling, then taking a huge amount of investments to create a decent life for the growing population in developing (and even developed) economies. Development pathways can be sustainable or business-oriented as usual, both always with conflicting goals . It is necessary to take care of today's people and future generations by following the path of sustainable development. Fortunately, this challenge can be solved with fewer environmental impacts , a fair distribution of benefits among people locally and globally and also saving resources for future generations. Tools like technologies, commitments, digital transformation, globalization, and everything else are available to achieve an environmentally sustainable world. What is missing? Our movement called the Integration Coefficient IC brings international factories closer to end customers emulating the innovative Collaborative Economy business tendencies , minimizing costs, and making supply chains more efficient. The innovation consists of helping this approach even more and achieving an expedited solution to the disastrous consequences of climate change as well as to the high electrical bill costs causing large money losses produced by the blackouts or disturbances in the electrical supply , incurred by the customers. It activates us to have the ability to help achieve the minimization of these costs by directly involving international manufacturers in the said initiative . Social and business benefits and promoting an environmentally sustainable world must no longer be divorced. Business's social responsibility together with the digital transformation and our extensive accumulated experience , is already allowing it. With this wonderful initiative, we are naturally and spontaneously creating a VIP (still exclusive) Sustainability Club but fighting to be the ONE where we all will belong since everyone has the right to a sustainable future. Never Miss a Beat. Stay informed on the latest trends in integration and sustainability. Sign up for updates!

A WEIGHTED PROS AND CONS ANALYSIS Since we have started talking about the potential disadvantages commonly attributed to hybrid solar systems in our previous post, we can add another one related to the fact that these systems require technologies that tend to be more expensive than those used in On-Grid installations causing the current discussion about cost disadvantages of Hybrid Solar Systems. Because a hybrid solar system involves the use of solar panels, plus a hybrid inverter-charger that turns out to be heavier and more complex due to the addition of more functions, and a very long-lasting LiFePO4 battery bank that involves cutting-edge technology, it is not surprising that hybrid systems are an option that requires more investment. One of the main disadvantages of hybrid solar inverters is their initial cost in the current inefficient supply chain. Hybrid inverters are more expensive than On-Grid inverters because of additional backup functionality. Another drawback of hybrid solar inverters is that their installation can be more complex than grid-tie inverters. Integrating a charge controller and a battery management system requires additional wiring and configuration. This complexity can make the installation process more time-consuming and may require the services of more skilled solar installers, all of which increase the investment. Additionally, hybrid inverters can be more complicated to maintain and troubleshoot due to their sophisticated design. There is a cost of the batteries used with hybrid inverters also to be considered. These additional expenses can significantly increase the initial cost of installing a hybrid solar power system. Although solar panels can last well over two decades (or three), batteries generally tend to be replaced every 10 to 15 years. The same is true for inverters because of their 5~7 to 10~15 years life span, so you can also expect them to need to be replaced at least once during the lifespan of the solar panels. But this is also true for On-Grid central or string inverters but it does not apply for On-Grid systems with microinverters. However, despite these cons, there is no denying the better and higher cost-benefit ratio solar hybrid systems offer over On-Grid installations. A hybrid solar system is a great way to keep complete control of the power supplied to your load which is impossible to get when installing On-Grid systems. The added safety net will help you save money by reducing electricity bill costs. This feature makes them worth the investment. The main reason your solar hybrid system's investment is shielded against cost detractors is keeping you covered even during inclement weather and night-time use during blackouts. The hybrid solar system will let you never run out of power. Furthermore, through our Integration Coefficient IC manufacturing and marketing model, we achieve huge savings for end customers that greatly alleviate the impact of current prices on the inefficient supply chain they are currently mired in. So, the Pros outweigh the Cons demystifying the general cost discussion tendency about these systems. When you can count on weighted analysis you will have a clear view that lets you make the best decisions. Let's invite you to transform how you work. Join our website to receive actionable Integration Coefficient IC insights for real-world challenges.

As explained before, the name hybrid for battery-based solar systems comes first from the fact that the connected AC load draws energy in a shared way from the grid, the solar panels, and the battery bank. Second, batteries can be charged both, AC energy from the utility and converted to DC by the hybrid inverter, as well as from solar panels. Finally, the inverter is capable of returning AC energy to the grid in On-Grid mode which was obtained from both the battery bank and the solar panels, through net-metering agreements. All these processes can be carried out tailored to the user's needs, depending on how the system's operation is programmed or set. That is why there is often talk of a con of hybrid solar systems that would be based on the idea that their operation could be very cumbersome. But, are solar hybrid systems confused to handle? It is said that when an On-Grid solar system is installed, little attention and maintenance are needed, which is not necessarily true. However, due to the more complicated technology than On-Grid involved in a hybrid system, a certain significant amount of knowledge is needed to ensure that everything runs smoothly, or rather, to get the most out of the system, which involves two completely different objectives since it is obvious that operation could be achieved with minimal failures that do not necessarily lead to maximum savings. For example, settings for how the hybrid inverter, battery, and grid coordinate may need to be checked and adjusted, and while there is minimal maintenance for the solar panels and inverter of a hybrid system, it may need to monitor the battery as environmental elements can further wear down its useful life. The electricity tariff scales per day, per hour, per week, and even per climatic season imposed by utility companies should also be known in depth. It is fortunate that hybrid solar systems already provide battery banks with protection against extreme temperatures as well as IP65 or IP66-rated enclosures. Likewise, they also offer sophisticated interfaces for monitoring and establishing key operating parameters in real-time, in addition to a range of alarms to alert the user when the parameters settings should be readjusted for maximum performance and also have very explicit reports of energy consumed, energy sent back to the grid, lists of faults or alarms, all of them via WIFI or online. The possible detractors of these systems who argue how confusing it is to manage them, do not seem to understand that the search for sustainability implies maximum human-machine integration, a commitment by everyone to the environment, and knowing how to help the system work at their best in order to get its maximum performance. And this is not a disadvantage at all. Let’s Keep the Momentum Going! Stay in the loop with our latest Integration Coefficient IC solutions . Subscribe today!

MATCHING CUSTOMERS' MOST DEMANDING SPECIFICATIONS A reliable DC power supply implemented by highly efficient rectifiers and converters with battery banks minimizes operational costs. With us, you get the best team and equipment you can trust for big projects with high reliability. Our success derives from the ability to develop highly customized integrated solutions through our marketing and manufacturing model based on the Integration Coefficient IC that can match our customers’ most demanding specifications . We can help design and build rectifier and converter solutions with the highest quality standards. Our extensive industry experience, already fully explained through OUR VALUE OFFER in other posts, is the key to understanding your specific requirements. We provide a DC power supply that keeps your DC critical loads running smoothly and enhancing productivity. State-of-the-art technologies like well-proven SCR (thyristor) and High-Frequency Rectifiers and Converters with different AC-DC voltage-current combinations, with robust and reliable design, demonstrate our market-leading position as supplier for special projects and our thorough understanding as consultants of this DC power-backup market segment. The key factors we found to adapt ourselves to any inquiry were simple: Using both technologies (SCR and HF) without diminishing one from the other. Setting up the “modularity” concept where solutions are developed by connecting pre-designed and pre-assembled unit sections to get the whole equipment solution. Establishing agreements with the factories leading OEM-ODM manufacturing processes with the most recognized brand names in the worldwide rectifier and converter industry who have shown a big interest in our project after checking for our innovative and unique marketing concept. Our expertise and experience are in helping you design complete rectifier systems. We take care of all aspects of planning, manufacturing integration, logistic shipments, installation, and end-user manuals as well as the unified guarantee of the whole system based on the knowledge acquired by executing many similar projects in several countries. ​The focus of our expertise and experience is on helping you design complete rectifier systems. We take care of all aspects of planning, manufacturing integration, logistic shipments, installation, and user manuals as well as the unified guarantee of the whole system based on the knowledge acquired by executing many similar projects in several countries. Although the cost of a DC Power Supply system is minor compared to the total DC equipment investment, a loss of power can result in tremendous production chaos. Our solutions offer you updated technology that minimizes risks, provides total system integration, and ensures a high return on investment. Also, the safety of personnel (approvals) is a high priority for all our systems. ​With our rectifiers and converters proposals you achieve the lowest total cost making the supply chain more efficient of ownership and boosting your production through maximized availability, minimized losses and maintenance, highest personnel safety, longest lifetime, and global presence for service. Let’s Keep the Momentum Going! Stay in the loop with our latest Integration Coefficient IC solutions. Subscribe today!

BURNING OUT THE BUSINESS DISORDER Alexander Graham Bell once emphasized with extreme insight, “The sun's rays do not burn until they are focused." In the vast field of business, a lack of focus is like a scattered sun, unable to make an impact. This truth is forcefully illustrated in the revealing picture of this post, where sheets of paper burn with the intensity of solar concentration through a magnifying glass. How do we connect this with business management? The answer is in our business model, the Integration Coefficient IC , which concentrates the sun's previously dispersed rays through a magnifying glass. A few simple rays now have the power to burn. In business, each element of a dispersed and inefficient supply chain is like those non-concentrated rays of sunlight. In this scenario, some companies follow the same recipes without innovating. Their focus fades, and disorder settles into their operations. The lack of sheets of paper burning with concentrated sun rays exemplifies how business inefficiency feels. There are many examples: Paperwork excess, confusing processes, supply chain disarray, lack of integration, and poor strategic vision leading to mass layoffs , inability to adapt to market fluctuations , and ultimately loss of reputation and leadership. The phrase " Integration Coefficient IC from chaos to focus "  means all entrepreneurial activities are brought back to efficiency, acting like the sun's focus, burning out the business disorder, and making room for clarity. Focusing on the excellence of integrated factories is like using a magnifying glass. The Integration Coefficient IC integrates the best factories, guaranteeing quality and efficiency. Then, grouping the top factories constitutes the magnifying glass of business success; that is, these top factories become the key factor that amplifies the power of innovation and excellence. Like the sun's rays through a magnifying glass, installers, designers, and builders are channels that focus the energy of solutions toward the end consumer. The IC recognizes this natural focus channel, bringing solutions closer to the consumer as the new Shared Economy tendencies let, and then simplifying the supply chain. This is the business focus channel promoted by the IC. This efficiency improvement allows prices to be decreased: the IC magnifying glass not only burns clutter but also inflates prices. Savings of 60% or more for end customers arise when IC eliminates inefficiencies in the supply chain. Prices fall while quality, customer satisfaction , and innovation increase. Consumers, as witnesses of the approach, become natural spokespersons. Their ardent satisfaction is evidence of the effectiveness of the Integration Coefficient IC. They share the story, generating more focus and drawing others toward solutions that burn through clutter and inefficiency. Consumers become natural spokespersons for this business model's focus. Please do not hesitate to subscribe to our website to stay connected to innovation. Be the first to know about new content, tools, and updates.

ITS ECONOMIC IMPLICATIONS, AND THE ROLE OF THE INTEGRATION COEFFICIENT IC REPORT ON LOW GLOBAL PRODUCTIVITY In a world where global productivity is declining, real wages are stagnant, and inequality is rising, there is an urgent need to find innovative solutions for sustainable economic growth. Recent analyses show that global productivity is growing at rates well below historical averages, a trend that is likely to persist without significant interventions. Despite the enthusiasm for technologies such as Artificial Intelligence (AI), advances have not yet translated into substantial productivity improvements. Financial bubbles, such as the current one in AI, generate mirages of prosperity. Experts warn that inflated valuations of AI companies could collapse if expectations are not met, destabilizing markets. These bubbles do not address the structural problems of the economy, such as demographic aging, low investment in human capital, and the technological slowdown. In this context, the Integration Coefficient IC business model, developed by Jaime Ventura Energy Consultant, emerges as a transformative solution. Inspired by the collaborative economy , similar to how Uber revolutionized transportation, the IC integrates the energy supply chain , connecting international manufacturers, local installers, and end customers. This reduces costs by up to 60% and optimizes processes by offering innovative solutions such as solar kits , power quality projects, and electrical backup systems with batteries , even making them fully customized to the market's needs . The IC enables group purchases of containerized solar kits, lowering costs for installers who form cooperatives , thereby increasing their competitiveness. Customers gain access to affordable energy solutions, while manufacturers gain a larger and more stable market. Furthermore, a unified guarantee for the entire system strengthens trust. By driving efficiency in the energy sector, the Integration Coefficient IC reduces costs and increases productivity, contributing to more stable economic growth. Unlike financial bubbles, it is based on real operational improvements, less vulnerable to boom-bust cycles. This approach fosters sustainability , supporting the transition to renewable energy. How can we build a more inclusive economic future? The Integration Coefficient IC business model could be the key. Visit our website to discover how this model can transform your business and promote sustainable growth. Join the conversation : share your ideas on how to revitalize global productivity.

I NNOVATING IN BUSINESS SEEKING SUSTAINABILITY In the exclusive world of haute cuisine, the modest Japanese restaurant " Sukiyabashi Jiro " and its Michelin star teach us that excellence, although essential, does not always guarantee world fame. The key lies in its innovative and disruptive chef, "Jiro Ono". The difference between an excellent cook and a world-famous chef goes beyond the kitchen. Similarly, in the business world, the choice between being a standard company and a creator of innovation defines the journey to success. Let's take inspiration from haute cuisine to explore how the chef mentality, especially applied to the concept of the Integration Coefficient IC , can transform the way we approach business. In the business context, being a "cook" means following a monotonous recipe with reliability and efficiency. Even worse, in one corner of the sustainability market, companies look like something out of a fast-food chain. The menu is the same, the prices are standard, and growth is as slow as a line at rush hour. But what if this model no longer works? What happens when businesses begin to lower their margins and the menu no longer attracts customers? This is where the Integration Coefficient IC comes in, the key to transforming the kitchen on the path to sustainability by going from monotonous menus to stellar banquets . However, to stand out, to go beyond simply offering quality, we must stop being “cooks” of the same perfect recipes with few variations, be faithful to tradition, and adopt the mentality of a “chef” with innovation and creativity as the essential ingredients. Just as the protagonist of this publication, Jiro Ono, overcame the conformist routine of the perfect cook mentality to offer revolutionary sushi, we, as entrepreneurs, must break the rules. Implementing the IC model was our springboard towards the creativity of designing dishes ( solutions ) that surprise and attract our clients, and also improving the supply chain by adopting the same route as the modern tendencies of the Collaborative Economy . We have already mentioned news of mass layoffs in solar companies caused by staying in the routine. Despite signs in commodity prices that are increasingly falling, companies are still clinging to obsolete practices , leaving their staff on the hook. The Integration Coefficient CI provides the secret ingredient that transforms "burger makers" into chefs. It allows you to create new recipes for success in a market that demands a new path: innovating in business, seeking sustainability . Why settle for following a recipe when you can create a new one? The end customer price does not reflect the reality of a current supply chain where manufacturing costs have decreased considerably. The reason? Many continue to bet on being "cooks" without daring to adjust the recipe. The Integration Coefficient IC business model is the opportunity to be reborn. Companies can stop being mere fast food dispensers and become chefs who experiment, innovate, and lead transformation. Ready to Transform? Our IC model is, for sure, the game-changer you’ve been looking for. Contact us today to find out how!

TURNING SURPLUS INTO RESILIENCE WITH THE INTEGRATION COEFFICIENT IC For a comparison that we consider very illustrative, California has boosted its on-grid solar generation from 2.6 TWh in 2013 to 48.95 TWh in 2022, a growth of 1,783%, while Spain went from 4.8 TWh to 33.89 TWh (+605%) over the same period. This exponential leap in both territories reflects the great momentum of photovoltaic energy . Still, the key difference between the two regions has been grid preparation and backup, not the "excess of sun". The April 2025 Spain blackout just when the sun "inundates," was caused by a sudden disconnection of 15 GW without sufficient storage capacity or dynamic response systems, not an overabundance of "clean energy." In California, there are 18 GW of batteries and an automated and interconnected grid that modulates the flow of power instantly, absorbing peaks and avoiding massive blackouts. Even so, simplistic rhetoric and excuses are circulating in Spain. Those who argue that "free sunshine is abundant" are fueling a dangerously simplistic myth driven by the interests of incumbents and a battle of forces in the market (Porter's model) that seeks to preserve margins over energy democratization. This discourse, more attached to "convenience," which exonerates those responsible for the causes of the real problems facing the interconnected system, seeks to ignore realities anchored in overwhelming technological explanations, such as a lack of storage and faster-responsive smart grids, the notable lack of implementation of long-term policies, and the obsolescence of current backup power plants, which together represent the true Achilles' heel. The gap between past and future technologies creates a systemic vulnerability that is difficult to avoid if the problem continues to be addressed with this misguided approach, fueled by rumors and technical ignorance, clouding the debate and slowing the transition. Therefore, basic and almost common-sense recommendations emerge: Energy balance: Integrate clean energies such as solar, batteries, pumped storage, and hydrogen for a stable mix. Grids of the future: Automation, microgrids, and rapidly adjusting markets. Sustainable vision: Avoid legislative swings and guarantee constant incentives. Coordination between operators: To avoid actions that generate confusion in critical situations. Long-term policies: Avoid "boom-bust" cycles and ensure stable incentives. Education and transparency: Disseminate real data, debunk myths, and empower users. With the Integration Coefficient IC , we aggregate demand, diversify leading plants, and promote turnkey solutions, ensuring resilience and real savings. When there is a "surplus" of sun, the IC turns that excess into opportunity: it optimizes flows, strengthens guarantees, and creates a collaborative system in which every extra kilowatt reinforces our energy security. Contact us and discover how the Integration Coefficient IC boosts your solar projects with maximum efficiency and confidence.

A GREAT OPTION FOR THOSE WHO WANT TO DO THEIR PART FOR ENVIRONMENTAL SUSTAINABILITY How much do the disadvantages discussed in other posts outweigh the benefits of a hybrid solar system ? This article lets you learn about weighing "benefits" vs "disadvantages" for hybrid solar systems installations. We've already discussed the cons that are very common when talking about these systems, with cutting-edge technological explanations and specifications overshadowing or nullifying the specific weight of any of these. A hybrid solar system has significant benefits when weighing energy security and budgeting for replacing the LIFEPO4 battery and hybrid inverter every 10 to 15 years. By staying connected to the grid, your loads can get power even if your solar panels don't get sunlight during the day, getting power from both the grid and the battery bank. You can also save money with net metering if this is a valid option with your utility company. In terms of profitability, a hybrid solar system allows you to lock in low electricity consumption rates for years to come, protecting you from future increases in electric bills that are estimated at 2 to 3 percent annually and allows you to manage the time of use or energy consumption versus the rates imposed and changed at whim by the utilities, whether hourly, daily, weekly, or even seasonally. This way, you can get the maximum solar savings. All of this money remains in your bank account (since you stop spending it in the future) and forms the most important part of the ROI calculation when investing in solar. The graph shows that the savings, or rather, better to call it "future investment", is the difference between what the accumulated electric bills would cost you over time when a solar plan is not executed (blue), and the fixed cost of the purchased solar system (in orange), which in many cases can even be financed in installments, and which is always paid off before the end of the system's useful life. This type of investment offers savings from day one and even more so when there are local grants or rebates to promote this initiative. Solar hybrid systems are becoming more popular as people look for ways to reduce their carbon footprint and increase the reliability of their electricity supply. A hybrid solar system is a great option for those who want to do their part for environmental sustainability . That is why our organization is committed to fulfilling a concept of sustainability that we consider much more practical. For us, sustainability consists of all our activities being focused on the Integration Coefficient IC , meaning all our commercial, marketing, and manufacturing practices are oriented towards customer satisfaction and improving the efficiency of the supply chain . The Future is Integrated. Stay Connected! Subscribe for our exclusive content, tips, and solutions with our Integration Coefficient IC to keep you ahead of the competition.

COMPROMISE TOWARDS SUSTAINABILITY USING NEVER-ENDING TASK INTEGRATION COEFFICIENT IC MODEL In Greek mythology, the story about the Myth of Sisyphus tells of a man who was punished by the gods by pushing a boulder up a hill, only to have it roll down each time he reached the top, forcing him to repeat the task for eternity. The story is often used as a metaphor for the futility of human efforts, but it can also be seen as a lesson in perseverance and finding meaning in our work. Similarly, the concept of Integration Coefficient IC in business can be seen as a never-ending task of driving more efficient and sustainable supply chains. The Integration Coefficient IC model aims to integrate various suppliers, manufacturers, and distributors into a cohesive network, resulting in reduced costs, improved quality, unified guarantee , and increased customer satisfaction . However, implementing the Integration Coefficient IC model is not without its challenges . It requires a significant amount of effort, resources, and commitment from all parties involved. The model requires a long-term perspective and a willingness to invest in sustainability and social responsibility, even if the benefits are not immediately apparent. Like Sisyphus, the process can seem daunting at times. It may seem like a never-ending task with no conclusion in sight. However, the key to success lies in finding purpose and meaning in the work itself. When companies adopt a sustainable and socially responsible approach, they not only benefit their bottom line but also contribute to the good of society and the planet . Thus, Sisyphus's punishment becomes a paradoxical form of eternal purpose. Similarly, the task of driving the Integration Coefficient IC model at the top of sustainable supply chains can become a lifelong quest to make a positive impact in the world. It may require ongoing effort and commitment, but the rewards are endless and significant. In conclusion, the Myth of Sisyphus teaches us that the pursuit of a never-ending task can be both daunting and rewarding. The Integration Coefficient IC model represents a similar challenge in business, but it also offers the opportunity for companies to have a positive impact on the world and find meaning in their work. By taking a long-term perspective and a commitment to sustainability and social responsibility, companies can push the rock of the IC model up the hill of efficient supply chains and achieve a sense of purposeful satisfaction . Please Contact Us for more information.

ECOLOGICAL SOLAR SOLUTIONS FOR SUSTAINABILITY Power Quality and Power Reliability are two important terms in the electric power field, but they are not yet closely related to eco-sustainability . Both terms are similar in that they address issues related to power supply quality and availability, such as voltage disturbances and power outages , but they differ in focus. Power Quality focuses on the quality of power being delivered to the loads, while Power Reliability focuses on the ability of the system to provide power continuously. Both terms need to be integrated with a third one when joining eco-sustainability goals : Energy Efficiency Management , which measures how effectively we use and manage energy to do optimal work. This includes minimizing energy waste , reducing CO2 emissions , and improving the overall performance of energy systems. Integrating power quality, power reliability, and energy efficiency management results in a more sustainable power system that provides high-quality, reliable power and minimizes waste and CO2 emissions. Solar Hybrid Systems with LIFEPO4 battery banks (ESS) are becoming the perfect and preferred solution for integrating the three bases of the proposed triangle: power quality, power reliability, and energy efficiency management. These systems provide high-quality power, backup during blackouts, and sell power to the utility via net metering , increasing energy independence and resulting in significant energy savings devices with notable emissions reductions. The Integration Coefficient IC helps to optimize system performance by identifying when and how to take advantage of all three aspects or terms explained above, depending on the specific solution needed. For example, in areas where power quality issues are prevalent, an ESS can help stabilize the power supply and reduce damage to loads. In areas where power reliability is an issue, an ESS can provide backup power during outages and ensure continuous operation of critical loads. In conclusion, Power Quality and Power Reliability are important concepts related to electric power. The ESS provides a fusion of both terms, adding the third one, "Energy Efficiency Management" then betting for stable and clean energy, as well as continuous and uninterrupted, in addition to maximum independence from the utility. The Integration Coefficient IC , as an Energy Efficiency Manager, maximizes the benefits of both terms, ensuring that the power supply meets the requirements of the loads, operates efficiently and reliably, and promotes sustainability . By contacting us , you will take another step towards energy efficiency, a leap into the future. Sharing our vision with you is our energy to innovate!

FASTER HORSES? A need is something necessary to be able to live and function. A want is a concept that may improve your quality of life while needs include everything else. However, these terms are more fluid than they appear at first glance. Let's go to the case of environmental sustainability. Do you need it or do you want it? Hard, right? Sustainability is necessary to live and function, so it is a need. But it also improves the quality of your life, so we want it. Henry Ford said: " If we had asked people what they wanted, they would have said: Faster Horses ". Then the topic of defining needs and wants turns into a never-ending tirade. People wanted and needed to move faster from one place to another. So a faster horse satisfied their needs and desires because the idea of a motor vehicle did not exist in their minds. But vehicles emit CO2 causing current pollution. People still need to move faster, but it seems not to be on their minds that they need, even more, to prevent the global meltdown caused by a world unable to sustain itself environmentally. That makes a significant difference when promoting Renewable Solar Energy to consumers. Since ancient times, business culture has taught us that the client is always right. Although that is true, what is needed now is to change the current commercial attitude of imposing products, avoiding sales based on clients needing us because they are not experts which is a wrong paradigm. Although the clients know what they want, not necessarily what they need, what must be sought is how to please the clients and make them feel like an important factor in a process that goes beyond their needs or desires to a personal level. In our organization, we do it through our Marketing and Manufacturing process Integration Coefficient IC , which has been powerful in ensuring that solutions to problems that affect sustainable development are not limited solely to policies, strategies, products, and standards established in companies but integrating customers and their direct suppliers by achieving feelings of high satisfaction with the use of our innovative solutions and then inherently promoting Sustainability. Don't you agree? We welcome your feedback. Don't hesitate to get in touch with us for more information.