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- MERRY CHRISTMAS AND HAPPY NEW YEAR 2023
As our best Merry Christmas and Happy New Year 2023 message, let's highlight that with our Marketing and Manufacturing model based on the Integration Coefficient IC , our Customers get Peace and Tranquility without altering the manufacturing costs of the final solutions offered and with a high Differentiation versus the competition for the very attractive benefits and experiences provided to consumers . Based on the results obtained from the analysis of the client, the market, and the supply chain , our organization has developed several UNIQUE and DISRUPTIVE SOLUTIONS that we hope you will enjoy fully during the next years. These are our best wishes. Our idea is not just to act as suppliers trying to "sell" similar products, perhaps at better prices and competing in the market, but without adding valu e—quite the opposite. We apply the great accumulated experience of our organization , together with that of the international suppliers that we have cultivated for more than 30 years, to integrate several of them into a unique project without neglecting the main actor: The End Client . The Integration Coefficient IC is a way of adding value that allows the creation of an Integrated Supply Chain that translates into a significant reduction in costs at the end consumer level and adapted to the needs of the client and the market of a disruptive nature , to create awareness towards sustainability , integration and innovation in the supply chain and to share experiences based in feelings and emotions . All of the above are associated with the products or integrated solutions that are acquired by the consumers. All this is achieved with a Unified Guarantee . Thus, the logistics processes turn out to be very simple when it comes to complying with the guarantees, both locally and internationally. All of the above allows us to offer an irresistible business proposal that manages to transform the current relationship between suppliers and customers, where the latter is the one with the least power in the supply chain; in a synergy between the marketing channels and the end customer , with a win-win orientation, thus creating a more expeditious endless cycle path towards environmental sustainability . Be Part of the Revolution. Join our growing community of innovators embracing the IC model. Subscribe now!
- MORE THAN 30 YEARS OF EXPERIENCE
ANOTHER REASON TO TRUST US WHY TRUST US? More than 30 years of experience as a group. It is so easy to say, but these are many years of successes, also of "some" failures, from which we have learned even more. Like the famous quote from Michael Jordan: “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve trusted to take the game-winning shot and missed. I’ve failed over and over again in my life. And this is why I succeed”. This long journey exemplifies our perseverance, continuity, dedication, permanence, tenacity, and constant reinvention through our innovative and disruptive Integration Coefficient IC business model development, adapting ourselves to the inevitable changes in markets and technology. We have made strong contacts with more than 250 factories internationally, who have manufactured products related to our proposed solutions . We have developed with those factories many strict OEM and ODM agreements resulting in continuous adaptation and improvement of products and solutions according to different markets and clients' specific needs. We can lead projects working with the factories , which are all ears to our requirements with extreme confidence. We have achieved that special "passport" that allows us to break the ice related to corporate and cultural differences while many others have tried to overcome them without success . All of these have allowed us to group or integrate different factories , towards customers or market needs-oriented solutions that involve the combination and interconnection of state-of-the-art technologies from different top entities, making them work together and in unison, offering to the end customer a complete solution, with a unified guarantee and under our total guidance and leadership . Please Get in Touch and subscribe to get more information.
- AMAZED, SURPRISED, AND PLEASED WITH OUR VALUE OFFER
BASED ON THE INTEGRATION COEFFICIENT IC With all the information obtained from the market studies , our organization proposes innovative solutions based on a new Integrated Supply Chain , through our Integration Coefficient IC . This new commercialization chain translates into a broad significant percentage decrease in the acquisition costs of end customers , through an innovative use of digital ecosystems, and taking advantage of both, globalization and our accumulated experience in marketing and manufacturing. This is very useful to provide an approach, a natural bridge, with maximum synergy with the market, between these international suppliers and local end customers. That is why there is so much insistence that the solution requires innovation and the improvements are based on the new Integration Coefficient IC . Everything seems to indicate, and it is better not to tire of repeating it, that any end customer through their local distributor or installer of trust, which under this "simple" scheme, has full access to the best prices and the quality from well-known international factories; would be unable to reject a solution offer with savings up to 60% compared to the current and cumbersome supply chain. And also, with highly reliable products at an international level and with a unified guarantee of the complete system. End customers will be like this baby in the picture, who was before unable to see because having sight problems and that suddenly can see everything very clearly, showing itself Amazed, Surprised, and Pleased with our value offer that emulates the result of its new glasses (our Integration Coefficient IC business model ) that let you discover how a real synergy between suppliers and customers with a win-win orientation is completely possible same as the new Collaborative Economy business tendencies . Please subscribe to our website to let you feel all these emotions with our services and consultancies. You will not have any regrets.
- FOR EXTRAORDINARY RESULTS WE CANNOT BE ORDINARY
For extraordinary results we cannot be ordinary . We have to do things that others are not doing. It is impossible to get the innovative and disruptive results we seek if we do exactly what everyone else is doing. When, with intention, you seek just to set the strongest differential competitive advantages in the market, you automatically step out of the ordinary and the chances of having extraordinary results are much higher. As Michelangelo said about David's sculpture: "How can I make a sculpture? Simply removing from the block of marble everything that is not necessary"… "I saw the David in the marble and carved it until I set it free"… "Each block of stone has a statue inside it and it is the task of the sculptor to discover it". The currently very inefficient supply chain has become a huge block of marble that "hides" what is really needed for the end user. The companies insist on "imposing" products from suppliers instead of "proposing" solutions that generate happiness and therefore hardening the stone even more, making it very difficult to carve. Both suppliers and the supply chain seem to be deaf to messages from customer dissatisfaction. Nothing as simple as doing an exhaustive analysis of the client's needs to set “David” free, by only answering basic questions: What does the client think and feel? What does the customer see? What does the customer hear? What does the customer say and do? What is the main customer pain? What is the profit or benefit expected by the customer? If you want to launch a change like the one proposed with our marketing and manufacturing method based on the Integration Coefficient IC , you shouldn't trust that everyone will like it. What's more, if it doesn't make certain groups uncomfortable, the idea may not be so attractive. In addition, freedom and innovation are achieved when the work is enjoyed and when it has a purpose; if you work only for recognition and egomania, you will never be able to be creative or authentic and it will be impossible to discover David inside the marble stone. Therefore, to be the most competitive, what is needed is to try to be the best in generating decentralized solutions together with the empowerment of communities and in an overwhelming way and without any hesitation while driving your business in this long and with many obstacles way guided by the Integration Coefficient IC . That is, business benefit combined with improvement of human well-being. Are you ready to be extraordinary and connect with us? We’d love to hear your thoughts and ideas about applying the Integration Coefficient IC mode l in your field. Reach out here.
- THE DELAY OF OBVIOUS IDEAS
We cannot speak of the modern toilet until 1597, when John Harington, inventor of the toilet, wrote an article describing the operation of a valve water closet. With this new ingenuity of his invention, he wanted to present it to Queen Elizabeth I of England, who according to her biographers had a very delicate sense of smell. However, it is not until 1857 that Joseph Gayetty invents modern toilet paper. Initially, it was marketed in a package format instead of a roll and it was usual that, to help some intestinal complications, the paper was impregnated with Aloe Vera. It was in 1879 when the British businessman Walter Alcock (1871-1947), in London, introduced an important novelty: instead of selling toilet paper in individual sheets, he invented the roll of sheets to tear off, separating each portion by perforated dots. That is almost three centuries after the first modern toilet. This history lets us ask how the human brain can understand incredibly complex and intricate concepts but frequently (and perhaps too much), it is still incapable of recognizing the obvious, the simple causing The Delay of Obvious Ideas. And when we talk about solar panels for domestic uses, silicon cells, similar to the current ones, were developed in 1954 at Bells Laboratories. However, it was in 1970 that they began to be used on roofs . The initial costs are unmentionable today (thousands or hundreds of dollars per watt), but solar technology has improved its efficiency ostensibly over time and its massification has allowed today's prices. But why is it still so difficult to justify the investment in solar systems? Our manufacturing and marketing model: Integration Coefficient IC , allowed, until almost the end of 2015 (60 years later) , the commercialization of Do It Yourself oriented solar On Grid kits that can be purchased by homeowners with substantial savings compared to the current supply chain , with a unified guarantee , top-of-the-line international equipment and great satisfaction . The kit concept, seen today, looks very simple and obvious but resilience is still an issue in the current market. Help us get over it . Curious to Learn More? Our experts are here to discuss how the Integration Coefficient IC model can empower your business or institution.
- ON GRID MICROINVERTERS, PROS, AND CONS
AVOIDING THE BOTTLENECK EFFECT FOR MAXIMUM RELIABILITY Our organization develops and markets highly reliable grid-connected solar kits based on Microinverters with monitoring systems that offer an exceptional value proposition for On-Grid solar photovoltaic (PV) installations from top technology companies worldwide. The Microinverter controls and then converts the DC power from each solar module (or groups of 2 or more) into clean AC power to be supplied to both the connected load and the commercial power grid. Let's summarize the On Grid Microinverters, Pros, and Cons: Maximized energy harvest. Improved Safety. Longer life span and reliability. Improved monitoring capability. Simplified PV array design and installation as the solution have been developed as kits. The monitoring system tracks each PV module through a robust wireless communication system or built-in WIFI, which connects to the internet through a gateway. Therefore, Microinverters can be controlled individually. Installers and maintenance companies can even monitor systems online, down to the level of individual solar modules, from a web-enabled interface. This allows them to immediately identify the exact location of any fault and solve it quickly, a procedure, as mentioned before, that is uphill and expensive when using On-Grid systems based on central or string inverters. The picture shows the interconnection of two solar On-Grid solar kits of 1 kilowatt , which are connected in parallel to obtain 2 kilowatts. Every solar On-Grid kit consists of two solar panels of 500 to 550 watts, a 1000-watt Microinverter, and a mounting rack for roofs or floors for the two solar PV modules. Today, Microinverters with a life expectancy of up to 25 years under real-world conditions (based on accelerated life test data from internationally recognized standards) are widely available, so they would never need to be replaced over the life of the solar panel. A failure of any Microinverter will not bring down the entire system; it will simply reduce the power output of the total system by 1/N, where N is the number of Microinverters in your On-Grid installation; thereby eliminating the disadvantage of central inverters that, when fail, cause the total drop of the solar system (bottleneck effect). Do you see any Cons? If so, please Contact Us to let the Integration Coefficient IC via its educational program to delve deeper about it.
- RAISING THE BAR IN OUR BUSINESS COMMUNICATIONS
Companies, in general, are taking a long time to realize that the "comfort" they feel in having power over the consumer within the supply chain , and that they also consider advantageous for their purposes, is turning into a destructive avalanche against their benefits . The world has changed , and we can be in tune with those changes by Raising the Bar in our Business Communications . We cannot continue using the basic business language that consists of very common words such as Brand, Prices, Models, Certifications, Quality (which matter less and less), MOQ, MOA, Delivery time, Shipping costs, Terms, Stock, and Brochure . Increasingly and much more frequently than they imagine, clients are subjected to the stress of trying to solve their consumption or project needs, based only on numerical, physical, untouchable aspects , with zero options (take it or leave it), with many warranty problems , shipping or logistics mistakes and above all trust . According to Gladly's study, 84% of customers are willing to switch to a competitor after three bad experiences and 17% after just one. That is why it is now imperative to start from the basis that customers need to know more about solutions instead of products themselves , innovations , services, and success references . They need to make suppliers understand that their frustration at their lack of power in an increasingly diversified and competitive market , has made them change, almost by push, their buying habits. Now they want the power to choose and enjoy experiences and emotions according to their expectations and interests. That is why companies that do not take the train that leads them to raise the bar regarding an updated language in their communications with their clients, will be devastated by those that now use a new communication language based on processes such as: organizing service protocols in digital or omnichannel marketing strategies, or manufacturing and market processes like our Integration Coefficient IC , among others; optimizing customer service processes, improving waiting times when assigning agents to resolve critical situations and collecting valuable information from customers , which allows offering accurate solutions aimed at satisfying demands and, at the same time, generating feelings, emotions, and happiness . Ready to Transform? The Integration Coefficient IC business model could be the game-changer you’ve been looking for. Contact Us today to find out how!
- OUR NEW YEAR 2023 SUSTAINABILITY MESSAGE
A PRACTICAL SUSTAINABILITY CONCEPT The origin of the concept of sustainability dates back to the first global strategy for sustainable development (World Conservation Strategy) and the report "Our Common Future" of the World Commission on Environment and Development (CMMAD). It was defined as " development that meets the needs of the present generation without compromising the ability of future generations to do the same with their own needs ." The dalliances with sustainability development the world has had, have been rather platonic, a captivating idea whose practice it has been indifferent to. Proclaiming sustainability in the abstract is an easy virtue: Invocation to bequeath to our descendants an undiminished world expresses a resonant moral imperative about survival and the instincts of empathy, deeply embedded in the human mind. Yet when such good intentions land in the contentious sphere of public policy, the clamor of short-term self-interest often silences calls for foresight and responsible action . Sustainability is suspended between saying and doing wherever serious crises arise. That is why our organization is committed to a concept of sustainability that we consider much more practical. And for us and as our New Year 2023 Sustainability message , sustainability consists of all our activities being focused on the Integration Coefficient IC . If all our commercial, marketing, and manufacturing practices are oriented towards customer satisfaction and the improvement of the supply chain , and this is done tirelessly over time, since the Awakening of Awareness (which is also part of the integration process), until a future time, defined simply as Long Term Compromise , we firmly believe that in this way we will avoid falling into that platonic sustainability concept that we have mentioned. Have Questions ? We’re ready to help you integrate sustainable solutions into your strategies. Get in touch now!
- PROMINENCE BIAS
Communication between neurons is called neurotransmission. During this process, neurons release molecules called neurotransmitters. These neurotransmitters carry a message with them and travel to other neurons. There are eight major neurotransmitters, with DOPAMINE being one of them. Dopamine carries the nickname “ pleasure neurotransmitter ” and is involved in stuff that makes us feel good. More specifically, goal achievement and motivation are related to this neurotransmitter. Several studies suggest that dopamine is the key to learning and memory. Dopamine is an essential element for the memory of information. Messages that contain an emotional charge last longer . What excites us will remain in our memory like the taste of a delicious meal even if it is no longer present on our palate. On the other hand, when we learn something that gives us satisfaction, dopamine activates the hippocampus and we retain the information for longer. Dopamine has a "slogan" which is " I want more " making the brain respond to the new, the interesting, the pleasant, which allows it to escape from the boring. Human beings move by the Prominence Bias . This describes our tendency to focus on new information unknown to us while ignoring those that do not attract our attention. Things have prominence when they are important to you if they have the potential to affect your well-being, and if they have the potential to affect your future. In other words, the prominence bias triggers dopamine telling you: “ Wake up", "Pay attention", "Thrill", and "This is important ". Our marketing and manufacturing concepts: Integration Coefficient IC , Unified Guarantee , Maximum ROI , and Integrated Supply Chain , among others, have shown that they have prominence as disruptive concepts that keep Dopamine soaring in the minds of our consumers and make them the main spokespersons for their experiences of satisfaction after using the solutions we promote. Inspired by what you read? Let’s take the next step together. Contact Us to explore tailored solutions!
- THE COBRA EFFECT
Many years ago during the British rule in India, the government was very concerned about the number of poisonous cobras that existed. So they agreed that the solution to the problem was for the inhabitants to kill them, but how could they achieve that? They made the decision that seemed simpler and more imminent. A "reasonable" amount of money would be paid for each cobra the inhabitants brought before the authorities, and "voila", the matter resolved. The people of India began to earn an income by hunting cobras and the problem for the British government lessened and everyone was happy, for a while. Sadly the story did not end there. There was a spontaneous effect on the market, a new product was created to commercialize, "Cobras": Instead of killing them, it was better to hunt them, breed them, reproduce them in series, and then sell them in a new "artificial" segment of the market that had been created: The British government. Now the new client was buying Cobras that were not a danger to the community and this was benefiting from an unnatural business , forced by a government decree (imminent solution ) that tried to solve a problem without having studied the real needs of the population . Then, they made another arbitrary decision : Stop paying the reward. The market reacted “naturally” , there was an overstock of cobras without any demand. In our times, when the demand is negligible and the supply is brutal, companies "give away" or throw away the product, often with polluting effects. This case was the same, the breeders decided to release the cobras and now the number of cobras increased even more than at the beginning. This phenomenon is known as " The Cobra Effect ”. This occurs when products or solutions from companies do not match the real needs of the consumers and when the manufacturing and marketing team is not integrated to find how their services could generate feelings of emotion, satisfaction, and positive references from the consumers . Just as we do in our organization through our innovative Integration Coefficient IC . Please get in touch with us for more information.
- FOCUS ON AVOIDING FAILURES
ANOTHER REASON TO TRUST US WHY TRUST US? BECAUSE WE FOCUS ON AVOIDING FAILURES. As our Value Offer based on the Integration Coefficient IC business model explains, we are always delving into what is happening in world markets, to “adjust” our proposed solutions to the client’s needs. It is the most important step in our process of adding value. This step is what makes a huge Differentiation against competition. Usually, when making the conclusions of any Market Analysis using our innovative Integration Coefficient IC model , which also integrates both, the international suppliers and the supply chain, we find that the Return on Investment for consumers in any product or combination of several of them to built a solution , becomes very long in time, destroying any concept of savings and making investments difficult to justify, and therefore, not attractive at all. Also, when analyzing the supply chain, we usually find it to be very complex and convoluted, with too many actors that provide little value and rather hinder the system by adding costs and disabling both, companies and consumers, to solve one of the most difficult obstacles that seem to have a common denominator in the minds of all the actors, this being the fact, quite paradigmatic, that “everyone agrees” in which the current options “are what they are” and “there is nothing to do”, thus building an endless cycle of setbacks towards a sustainable world . Our organization, with all the information, proposes innovative solutions through what we describe as an Integrated Supply Chain . This translates into a very significant percentage decrease in the acquisition costs of end customers, through an innovative use of digital ecosystems, and taking advantage of both globalization and our accumulated experience in marketing and manufacturing. This process has been useful in providing an approach, a natural bridge, with maximum synergy with the market, between these international suppliers and local end customers setting a kind of Collaborative Economy business tendency . And regarding the factories, they take the information from market analysis and under our leadership , as factory integrators , we start with the “glamorous” process of how to design a full solution that, until now, has been perceived as a simple commodity, so that it could be successfully marketed in the Integrated Supply Chain that has been proposed. And again, the Integration Coefficient IC is the answer. Then, the factories and we, together, establish an innovative use of digital ecosystems based on a communications mix that promotes the achievement of these solutions at manufacturing prices in Asia by the target segment closest to the consumer: local installers, homebuilders, project designers, EPC, etc ., and all solutions we are proposing have some common denominators: Kits or Full Solution package that is easy to buy and handle, affordable, and with attractive packaging to capture the attention of the final consumer. Easily identifiable as a kit: everything the final consumer may need to solve their needs, in the same package. Simple end-user (even and sometimes Do It Yourself oriented) installation instructions through minimum component costs . Therefore the solution is easy to update through simple procedures (even and sometimes Plug & Play), and looking for solutions “Step by Step” type that allow customers to start installations with a minimum investment and then add more steps soon, simply by adding more sets, kits or elements without complex installation procedures and within their budget. Integration of several factories , highly recognized worldwide, working together for a complete solution with a Unified Guarantee , since the total solution is generally pre-assembled and fully tested from the factory integration unit in Asia, which works as a whole. Thus, the logistics processes turn out to be very simple when it comes to complying with the guarantees, both locally and internationally. All this through digital communication of a disruptive nature , with messages to create awareness towards sustainability, transmission of the concept of integration in the marketing channel, promotion of innovation, experiences, feelings, and emotions associated with integrated innovative products, creation of the corporate image based on the objectives and strategies, transmission of offers, promotion of events and transmission of news as well as the exaltation of success stories by obtaining references and opinions, all of this showing the “ happiness ” of the users and thus be fed back, as emotional references of satisfaction, to the potential customer generation system. Then, as Bruce Lee said: “I fear not the man who has practiced 10000 kicks once, but I fear the man who has practiced one kick 10000 times”. A man with a unique and proven kick will never be defeated. And this special kick is our Integration Coefficient IC manufacturing and marketing business model . Joining us in this wonderful process is simple: Contact Us for more information.
- YOU HAVE GOT A FRIEND
BUYING EMOTIONS, LINKS, SHARING AND ALLIES As in the famous song by Carole King: You Have Got a Friend , we are willing to emulate its lyrics by studying the determinants that stimulate consumer buying behavior in the marketplace , as we know that above all else, customers are looking for a friend to trust. Certainly, the competition usually seeks, with its marketing models, that almost all buyers justify their purchase based on the advantages or usefulness of the product, as well as its price and convenience, among other "tangible" reasons . But in reality what customers want or may need is to buy an emotion, a link, something to share with others; not facts and reasons . What is more, clients buy friends and allies and with our work through our marketing and manufacturing process based on the Integration Coefficient IC , what is achieved is to become a reference for them making them feel privileged to belong to the, even now, exclusive club of those who support sustainability . "Winter, spring, summer or fall All you have to do is call And we'll be there You have got a friend" Please search for the Contact Us link on our website for more information.